Blue Ocean Content Marketing Secrets content marketing

Marketing is different for conscious companies. Yet we get pulled into the red ocean of marketing shenanigans because that’s what we see competitors do or gurus teach. 

You may be implementing all the greatest content strategies from Pillar Content to Micro-Content, podcasts, YouTube...

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The Listening Quotient

 Your company will rise or fall on its ability to listen. Listen to each other, listen to your customers and clients and listen to the market. 

In a world where so many people are talking over each other, and as a result, people don’t feel seen or heard, the conscious companies...

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Strategic Plans Gone Wrong

The majority of strategic plans don’t work for one simple reason…

There’s no buy-in. Without buy-in, it doesn’t matter how “strategic” your plan is, how much you paid the consultant to help you create it, or how impressive it looks. Without buy-in the plan...

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The Braveheart Principle

Conscious companies need conscious leaders. 

While that statement seems obvious it deserves some investigation. The biggest challenge facing your company is not the cause your company set out to lead, or the circumstances in the world surrounding that cause. It is entirely the quality of...

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Your Success Comes Down to This

Your success as a business will be in direct proportion to the number of people who when they think of your industry, cause, product or service, think of your company. 

The number of people. Period. The quality is in the quantity. 

At any given time there is only a small percent of the...

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